A Free-Reprint Article Written by: Bill Platt
Article Title:
Article Marketing Tip: Stop Trying To Sell From Within Your Articles
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Article Description:
The basic premise of article marketing is to present people
information that will be important to them, then at the end
of the article, present information "about the author" and
offer to the reader a means to see how the author can help
the reader further. When done well, article marketing
continues to be one of the most effective methods of
promotion that one could employ online.
Additional Article Information:
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1229 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-30 13:00:00
Written By: Bill Platt
Copyright: 2013
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Article Marketing Tip: Stop Trying To Sell From Within Your Articles
Copyright (c) 2013 Bill Platt
Freelance Writers Review
http://FreelanceWritersReview.com/
The basic premise of article marketing is to present people
information that will be important to them, then at the end of
the article, present information "about the author" and offer
to the reader a means to see how the author can help the reader
further.
When done well, article marketing continues to be one of the most
effective methods of promotion that one could employ online.
However, many people are confused when they hear that "article
marketing is an effective promotion technique." They are
confused, because they believe that they should promote their
offer directly inside the article. But, that assumption is the
furthest thing from the truth.
You should never promote your offer within the body of the
article - never!
Instead, you should create content that publishers want to
publish and readers want to read, within the body of the article.
All promotional language should be confined to the "About the
Author" section, also called the author's "Resource Box".
There Are Three Factors That Must Be Considered
1. Publishers don't want to publish your advertisements for
free. If you want to advertise to their readers, they rightly
feel that you should just buy advertising. However, if you are
willing to educate or entertain their readers, publishers are
willing to let you place a small advertisement for your business
at the end of the article you provided to the publisher.
2. Readers don't open newsletters so that they can read the ads.
They read the content, then take in the ads, while reading the
content or immediately after they finish reading the content.
3. The article is intended to be the content that will make all
parties happy.
Inside Article Marketing 101
As article writers, we need to win the support of publishers,
because publishers give us the one thing we need more than
anything else: an audience.
But, publishers are not just going to give us access to their
audiences, unless we are first willing to give them the value
they are looking to find and the value their readers demand.
Publishers make their money by building an audience and selling
advertising to businesses that want to talk to their audience.
Believe it or not, publishers will defend what they have built,
from people who want to take value without giving value in
return.
Any publisher who is willing to put the desires of article
writers over the wants and needs of their readers is a publisher
who will soon be out of business, without anything to show for
all of their hard work.
The bottom line is that it is difficult to win and keep the
attention of readers. With as much competition as there is out
there for time, attention and eyeballs, publishers will be very
protective of what they have built.
Readers want useful information, answers to common problems, and
information that will help them improve their lives. If the
publisher is unwilling or incapable of giving readers what they
want, readers will go elsewhere to get their fix.
If you want an audience for your articles, you must always keep
in the forefront of your mind the goals and desires of
publishers, and the wants and needs of readers.
Give publishers what they want -- real value for their readers,
and they will give you what you want -- access to an interested
and captive audience.
Finding An Audience For Your Articles
The articles that we write are a means to an end.
As article writers, we want access to a large audience, and we
want to attract the attention and dollars of many of the people
reading our articles.
We must get our articles in front of the publishers, who might
want to publish our articles. We generally do that through
article directories.
If you let the naysayers lead your thoughts, you will think that
article directories are now dead and useless to everyone. But,
that is just not the case.
Article directories is where article writers put their content to
be found by publishers, and it is where publishers go to find
content worth sharing with their audiences.
That has always been the expressed purpose of article
directories, but all of that was turned on its head for a number
of years, because Google was allowing article directories to rank
in Google's search engine.
It should never have been that way, but Google allowed it to
happen for a number of years.
Google finally pulled its collective head from its ass a few
years ago, with the Farmer Update, and it no longer ranks
articles from inside the article directories in its search
results.
It is for this reason that so many people try to say that article
marketing is a long-dead promotion method, but that comes from
people who never really understood the nature of article
marketing to begin with.
I shared this analogy the other day with a friend, and it was
worth sharing here as well...
My 10-year-old absolutely loves the show on the History Channel
called, "American Pickers" (http://antiquearchaeology.com/).
Mike Wolfe and Frank Fritz travel the country looking in junk
yards and storage sheds looking for the bits of history that are
worth sharing with the world even today. They will go into what
many will call the "trash bin of history", and they will
"pick" select products to purchase that they will later sell in
their antique store.
Article directories are like those junk yards, where all kinds of
rubbish can be found. And publishers are like the "pickers" who
find the golden pieces that are worth sharing with others.
Maximizing Your Real Potential
Like I have said before, we must give real value to publishers in
order to find the audiences we want for our articles, and we must
give real value to readers in order to attract readers to our
offers.
We must win the attention of publishers and readers with a
compelling article title.
We must maintain the attention of publishers and readers with the
opening paragraphs of our articles.
We must keep the attention of readers until the end of the
article.
We must create, within the body of the article, satisfaction in
the mind of the readers. This is essential for getting readers to
want to read our author's "Resource Box".
And, we must provide a compelling call-to-action to readers, to
get readers to take the actions we want them to take in our
author's "Resource Box".
Articles that don't lead readers to take the action we want
readers to take should be considered a failure -- better defined
as a missed and lost opportunity.
This is important, because the only way that an article writer
will be rewarded for the time they spend writing is when readers
look to find our more about the author and what more the author
can do for them.
The article writer will be rewarded when readers takes the action
that the author wants the readers to take.
Anything Less Is a Failure
Any article marketing campaign has a very real potential to bring
huge rewards to the marketer, who chooses to employ this
marketing method.
Yet, any marketer who makes the mistake of thinking that it is a
good idea to sell an offer from within the body of the article
deserves the failure they will find at the end of the road.
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