A Free-Reprint Article Written by: Marcia Yudkin
Article Title:
The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
See TERMS OF REPRINT to the end of the article.
Article Description:
It's true that introverts will never grab center stage at a
party, and they are not masterful at small talk. However,
introverts have many other abilities that take them far in
business, and it can make a huge difference to potential
clients when those qualities are spotlighted in their
marketing.
Additional Article Information:
===============================
529 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-23 10:00:00
Written By: Marcia Yudkin
Copyright: 2010
Contact Email: mailto:marcia@yudkin.com
Marcia Yudkin's Picture URL:
http://thephantomwriters.com/client-img/yudkin4412crop.jpg
For more free-reprint articles by Marcia Yudkin, please visit:
http://www.thePhantomWriters.com/recent/author/marcia-yudkin.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/y/introvert-marketing-strengths.shtml#get_code
----------------------------------------------------------
The Top Four Introvert Marketing Strengths, As Rated by Introverts Themselves and the Public
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/
To many people, the concepts "introvert" and "marketing" seem
as incompatible a combination as oil and water. After all,
marketing has to do with getting your name and your business
reputation out there, and introverts are by definition
inward-looking people, right?
Not really. Introverts are simply folks who need to recharge
their energy alone rather than in a group, in contrast to
extroverts, who lose energy by themselves and gain it with other
people. It's true that introverts will never grab center stage
at a party, and they are not masterful at small talk. However,
introverts have many other abilities that take them far in
business, and it can make a huge difference to potential clients
when those qualities are spotlighted in their marketing.
In a survey I recently did of people who identified themselves as
introverts, the introvert characteristic mentioned by far more
people than any other as being helpful to them in business was
creativity. Creative people have flexible thinking and good
problem solving skills. They're good at creating opportunities
and moving things forward without a lot of resources. Creative
people can also find humor where others don't. Does all this
matter to clients? Yes! IBM's Institute for Business Value found
in a 2010 study that chief executives from every corner of the
world value creativity higher than any other business-related
competency.
The second most often mentioned introvert strength in my survey
was listening. People who listen get better results than those
who don't, and clients recognize this, too. In a 2009 study by
Rain Today, the most widely cited complaint, named by 38 percent
of those buying professional services, was: "Service provider
did not listen to me." Additionally, 55 percent of those
surveyed said they would be "much more likely" to consider
hiring a provider if they listened better.
The third most common introvert strength mentioned in my survey
was trustworthiness. Because introverts are careful in what they
say, they tend to be more likely than extroverts to deliver what
they promise when they have promised it, as well as to claim only
what they can back up. Trustworthiness matters greatly to
clients, too. In 2010, the annual Edelman Trust Barometer survey
found that 83 percent of college-educated, savvy and well-to-do
individuals in the U.S. ranked "transparent and honest
practices" as important.
Fourth in my survey was critical thinking. Introverts don't care
as much as extroverts about what everyone else thinks of them, so
they're more able to think independently and voice contrary
views. An introvert is the person who doesn't hesitate to say
the supposedly sour soup is actually salty or that the color the
client has chosen for the restaurant's decor won't go over well
with patrons. Discerning leaders value someone who can be trusted
to say what's what rather than what the client would prefer to
hear.
According to Dr. Marti Olsen Laney, author of The Introvert
Advantage, introverts are disproportionately represented among
high earners. Perhaps the above four qualities explain why. If
you're an introvert, forget about the silver tongue and social
finesse you may not have, and highlight your less obvious
personality strengths that matter and have value in the
marketplace.
----------------------------------------------------------
A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing. She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy. She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/y/introvert-marketing-strengths.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Marcia Yudkin can be reached at:
marcia@yudkin.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:marcia@yudkin.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* aabusiness@yahoogroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Marcia Yudkin
http://www.yudkin.com/
----------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
----------------------------------------------------------
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.com
0 comments:
Post a Comment