A Free-Reprint Article Written by: Jennifer Robinson
Article Title:
The Future of the Office Photocopier Industry
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Article Description:
Since Xerox first invented and sold the first commercial
photocopy machine companies and organisations have paid for
use of the machine on a cost per copy basis. This has
traditionally included full maintainance and toner supplied
under a service agreement. In-fact the office photocopier is
unique in the fact its one of the only pieces of equipment
that comes without a warranty from new. But photocopier
expert Online Connect UK claim all that is about to change.
Additional Article Information:
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635 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-29 11:45:00
Written By: Jennifer Robinson
Copyright: 2010
Contact Email: mailto:info@onlineconnect.co.uk
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The Future of the Office Photocopier Industry
Copyright (c) 2010 Jennifer Robinson
Online Connect UK
http://www.onlineconnect.co.uk/
Since Xerox first invented and sold the first commercial
photocopy machine companies and organisations have paid for use
of the machine on a cost per copy basis. This has traditionally
included full maintainance and toner supplied under a service
agreement. In-fact the office photocopier is unique in the fact
its one of the only pieces of equipment that comes without a
warranty from new. But photocopier expert Online Connect UK claim
all that is about to change. Here's what they have to say.
The photocopier has evolved completely from an ink or wet
xerographic process to dry toner analogue machines and now to
digital photocopiers. But the industry is stuck in the past, at a
time where the photocopier or Xerox Machine required constant
maintainance and broke down frequently. As the technology has
evolved so has reliability improved and service costs fallen but
that benefit has failed to be fully passed on to the consumer.
One of the easiest ways to explain is to compare photocopiers to
the television industry. 30 years ago the average television
broke down twice a year and being a television repair engineer
was a full time living. Large companies such as Granada rented
out televisions and there were even coin operated televisions.
However the technology changed, not only did televisions become
affordable but they became much more reliable. If I look today
for Television Repair in Yell in my town I get one listing, where
once I would have had 20 or 30 listings (albeit in the hardcopy
yellow pages!). The same thing is about to happen to the
photocopier market.
With digital technology we are now dealing with not a photocopier
but a printer and scanner. The scanner part of the photocopier is
very reliable and the only weakness comes from the printing and
feeding of originals. With printers customers have come to expect
reliability and customer changeable units. Digital Photocopiers
will follow the same way. Recyclable units will replace the need
for a service contract on the copier and copiers like printers
will come with a warranty and the main parts will be changeable
by the customer themselves.This has already been achieved in
printers and the photocopier industry will eventually follow.
Consumer buying behaviour is now changing as well. Where once a
photocopier was sold by a local dealer now people look to buy
online off the internet. With suppliers such as Online Connect a
wider choice of manufacturers is available and it will be reviews
by the consumers themselves that will most influence purchase
habits. The hard sale office photocopier salesperson will become
a thing of the past. It's now for the copier industry to deliver
what the customer wants. They want reliability, they want an end
to service and cost per copy agreements and they want cheaper
prices. And so they should. The manufacturer markup on most
photocopiers is 500 - 1000% and easy to change units that exist
already on printers with a warranty would negate the need of
expensive cost per copy agreements.
In general, digital photocopiers now act as MFP's (Multifunction
Printers) with scanning and photocopying as no longer the primary
purpose. Slowly the idea of the paperless office is becoming a
reality and both printing and copying is falling. This is partly
happening because of the changing workforce. When email first
came in I can remember people coming to the office and printing
out all there email before they read it. Now people largely due
to the internet are used to reading off the screen but it has
taken time. Online Connect UK think it will be the customer that
determines the speed of change within the photocopier market as
they vote with there feet and ultimately it will be the companies
and manufacturers that recognise and embrace change that will
survive.
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Jennifer Robinson writes for OnlineConnect.co.uk an office
equipment and document management solution provider that
specialise in the sale and rental of photocopiers
(http://www.onlineconnect.co.uk/photocopiers.html)
for business and organisations. Visit their website:
http://www.onlineconnect.co.uk/
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