A Free-Reprint Article Written by: Marty Bradfield
Article Title:
Marketing Tip: Success Relies Upon The Relationships You Create
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Article Description:
There is one factor above all others that will determine
your ability to be successful on the Internet... That's one
factor is your ability to create, develop, and maintain good
relationships with other people...
Additional Article Information:
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1452 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-30 10:15:00
Written By: Marty Bradfield
Copyright: 2010
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Marketing Tip: Success Relies Upon The Relationships You Create
Copyright (c) 2010 Marty Bradfield
Online Marketing Bootcamp
http://www.BestBusinessNetwork.com/OMB/
There is one factor above all others that will determine your
ability to be successful on the Internet... That's one factor is
your ability to create, develop, and maintain good relationships
with other people...
Not A People Person?
Don't worry if you are not a people person... There are a wide
variety of moneymaking opportunities available to the person who
seeks to make money online...
If you are not a people person, you can get by with selling
products and driving traffic to your website through a variety of
resources, primarily paid traffic and organic search rankings...
It should go without saying that if you are not a people person,
you probably should avoid offering services to other people...
And if you do not know it already, it should be said that if you
are not a people person, then you should probably avoid getting
involved in MLM or network marketing...
To Be Fair...
My wife reliably tells me that one of these days, I am going to
get myself in trouble, because I do have a tendency to tell
people exactly the way things are...
Personally, I believe that it is much more fair to tell someone
the truth, rather than to tell them what they want to hear... I
believe that if I try to temper the truth, to make it more
palatable to the person hearing it, then I risk doing them more
harm than good...
If you are not a people person, then you should strive to avoid
any type of online business that could potentially require you to
communicate with other people...
You Can Overcome All Challenges... If You Set Your Mind To It...
To be honest, I did not start adulthood as a people person...
But, I had heard when I was a younger man that the people in this
world who make the most money are typically involved in some type
of sales...
I made the commitment to myself as a 20-something that I would
overcome my shyness and general aversion to meeting new people...
I am still somewhat shy and a room full of people that I do not
know... However, I have overcome my general fear of meeting new
people... It took me nearly 10 years of on-the-job,
person-to-person contact on a daily basis to help me overcome the
worst of my shyness...
I have discovered that I truly enjoy standing in front of a room
full of strangers, who have come to hear why have to say... My
wife tells me that she believes it is my ego needing to feel
appreciated...
I tell her when she says that, tongue-in-cheek, that if she would
appreciate me more at home, I would not have to get my
satisfaction from strangers...
Before the Internet, I had gained a certain level of comfort
speaking to strangers... When you are doing face-to-face sales in
a retail environment, you have to overcome your fears of
rejection and talking to strangers...
After nearly a decade of retail sales, I've made my mark on the
Internet... When I started my first online service, I shared my
phone number on my website... As a result, people would actually
call me on the phone to ask specific questions, prior to
purchase...
Through experience and repetition, I was able to attain a
confidence equal to my competence...
10 years ago, I would have been hard-pressed to do any event,
seminar, tele-seminar, webinar, recording, or interview for
anyone who asked me to do so... Yet, I have done all of the above
in the last five years...
Five years ago, I did my first tele-seminar in the online
marketplace... I had a lot of fun, and I had so much to share
that we exceeded the allotted time period for the presentation...
The Money Is In The Relationship
With experience, you will find confidence in what you say to
others...
The most important first step to finding success in an online
service business or the MLM and network marketing industries is
to be willing to talk to strangers and to actively work to build
a relationship with them...
If you are unwilling to create, develop and maintain good
relationships with other people, you will never get the
opportunity to develop a successful service or network marketing
business...
First comes the willingness to talk to other people, to develop
those relationships, and then with experience, your words will
resonate confidence -- the confidence that allows other people to
believe in you...
Eventually, you will discover as I have done that when other
people have confidence in you, your customer base will grow and
your income will grow along with it...
Measuring The Depth Of The Relationship
You may be surprised to hear someone tell you this, but the magic
of the relationship reaches well beyond the actual business
transactions... People, with whom you do business, want to know
you as a person and as an individual... They want to know who you
are and why they should like you...
When you remember personal conversations in the future, your
customer notices that you cared enough about them to remember
what they told you... When your customers or fellow marketers
realize that you care about them as a person, as an individual,
your relationship with them is strengthened...
Think about this...
Chances are that you go to the same barber shop month after month
after month... Chances are that you shop the same grocery store
every single month... Chances are that your children have been
going to the same school for a number of years...
So, what can you tell me about your barber? What can you tell me
about the people who work at your favorite grocery store? What
can you tell me about the personal lives of the people who teach
your children and care for them while they are Way from home?
Interestingly, you probably drew a blank as I asked you each of
the previous three questions...
Now, tell me about the personal life of your mother, your sister,
your brother, your best friend...
That is a much easier question to answer, isn't it?
What is the difference?
The difference is that you have an honest-to-goodness
relationship with your mother, sister, brother and your best
friend...
Unless you are a truly exceptional person, you probably don't
have an actual relationship with the person who cuts your hair...
You might know his or her name, and you might know whether he or
she is married and has children, but it is doubtful that you know
what he or she does for fun, what their goals and aspirations
are, or what their general outlook on life may be...
Where your mother, sister, brother, and your best friend are
concerned, you have a real relationship with them...
But, when you're talking about the people you know in your daily
life, most are truly nothing more than an acquaintance...
The Relationship Exists Beyond The Business At Hand
It is when you allow your customers and your fellow marketers a
glimpse into your personal life that you begin to develop that
relationship that will bring you together and keep you together
over months, years and decades...
In a service business, the relationship you develop with your
clients will enable you to stand above your competitors in a way
that your competitors will never match... When all other things
are equal, customers do not care who provides the service, so
long as the service gets done... However, when all other things
are equal AND the customer has a real relationship with the
service provider, there will never be a reason to shop around...
Even for a better price...
In the network marketing industry, relationships are just as
important... When all other things are equal, it will not matter
who an individual marketer works with... However, when there is a
relationship involved, people will go out of their way to protect
the relationship that has helped bring them success...
Life happens, and sometimes people will disappear for a time, but
old friends will never be forgotten... One day, the other person
will think of you and the relationship that you had with them,
and they will call you or e-mail you out of the blue to rekindle
the relationship that once made them strong...
Your friends, online and off-line, will always be your friends...
The relationships that you create, develop, and maintain will
continue to serve you well through thick and thin and generally
forever...
So I ask you this again... What is the difference between an
acquaintance and a friend?
A friend is someone whom you enjoy talking to, even if it has
nothing to do with business...
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If you are struggling to make money online, or you are looking to
take your network marketing or online business to the next level,
you may find our Online Marketing Bootcamp to be one of the best
investments of your time and money this year. We start with the
basics and work our way up to the Cutting Edge Tactics used by
professional online marketers. Learn more about our Online
Marketing Bootcamp at: http://www.BestBusinessNetwork.com/OMB/
Written by: Marty Bradfield
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