A Free-Reprint Article Written by: Marty Bradfield
Article Title:
Marketing Tip: Why Most Network Marketers Fail
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Article Description:
97% of all MLMers and Network Marketers fail... Why? I will
break it down for you in this article, and then I will show
you how you can overcome the challenges that you must
overcome to be successful in this industry...
Additional Article Information:
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1149 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-07-29 12:00:00
Written By: Marty Bradfield
Copyright: 2010
Contact Email: mailto:marty.bradfield@thephantomwriters.com
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Marketing Tip: Why Most Network Marketers Fail
Copyright (c) 2010 Marty Bradfield
Online Marketing Bootcamp
http://www.BestBusinessNetwork.com/OMB/
Network marketing is just one of many income opportunities
available to the "make money online" community... Many people
get really excited about the real income potential of the MLM and
network marketing opportunities available online... The variety
and real potential of the various Compensation Plans, otherwise
known as Comp Plans, give the majority of opportunity seekers the
wrong impression about how much they can truly earn with these
systems...
Honestly, the problem for most new network marketers is not an
unrealistic Comp Plan, but an exaggerated availability of
training and support for new members...
In a perfect world, all network marketers would have ample
training and support from those people in their uplines... Every
person joining the network marketing opportunity would have
several people, whom they could call or reach by e-mail, for
personal mentoring and support...
In the real world however, people join a new opportunity with
high expectations for training, mentorship, and support... Once
joined, most new people soon discover that the anticipated
training, mentorship and support is very limited or
non-existent...
Here Is The Problem...
In most cases, when someone joins a new network marketing
opportunity or MLM, the person who recruited them is just as
clueless as they are...
As a result, one should expect that the person immediately above
one's sponsor would have the knowledge and desire to step up to
the plate to help everyone in his or her downline...
Unfortunately, in most cases, your sponsors' sponsor will be
just as lost as you are...
What about your sponsors' sponsors' sponsor?
Far too often, one might have to track back seven or eight levels
to find the one individual competent enough to teach everyone
else how to be successful in network marketing...
The person who has the competence and confidence to train
everyone else likely also has 200 or 300 people in his or her
downline...
Each morning, this person is confronted with the question of who
is serious about the opportunity and how to find them among the
200 or 300 people, who have signed up for the opportunity...
The real players in network marketing have a limited amount of
time to help those people, who have shown a real interest in
getting help and putting it to use...
Statistically, The Deck Is Stacked
The statistics associated with the network marketing industry are
dismal at best... Less than 3% of all network marketers will ever
make a living at network marketing... That means that 97% of all
network marketers will fail...
The real players in the network marketing industry have an uphill
climb to real monetary success...
Each day, most of those folks in the 3% wonder if they are
missing some real potential in their network marketing
downline...
They wonder whether there is a jewel in their downline that they
are overlooking...
Generally, the gung-ho will try to reach out to everyone in their
downline on a regular basis... Over time, people tend to lose
some of their early momentum, because so many people have
disappeared even when support was offered...
As a result, the big MLM and network marketing players will wait
to see if a new sign-up bubbles to the top... They wait to see
who among their downline is making real progress in growing their
own downline or selling products... Once their production reports
indicate a committed individual in their downline, then they will
know who to contact for extra mentoring...
With a 97% failure rate, most people will wait until they find
the person who is truly committed to his or her success, before
they pick up the phone and reach out to this new person...
The Missing Ingredient For Success
I am not going to knock any specific company or individual...
Instead, I will be speaking only in generalities...
Over the years, I have looked at the training materials offered
to MLMers and network marketers upon sign-up...
And I break out into song...
Mickey Mouse... Mickey Mouse... M-I-C-K-E-Y M-O-U-S-E...
It is no wonder why 97% of all MLMers and network marketers
fail!!!
I have an advantage... I have been marketing products and
services online for more than 10 years successfully...
I have another advantage, which most people would consider a
disadvantage...
That second advantage is that I failed miserably for my first
3-1/2 years... It took me 3-1/2 years to make my first online
sale... Most people would have given up long before I did... But,
I am stubborn... If you ask my wife, she will tell you that I am
stubborn to a fault...
That said, once I finally made my first sale, I quickly started
making more sales...
During that first year of actually making money online, sales
were hit-and-miss at best... It was during my second year that I
finally made enough money online to make a living online...
But during that second year, I made another common mistake... I
was selling a particular service that generated several hundred
dollars per customer per month... Within eight weeks, I lost
three of my primary customers... My income collapsed overnight,
dropping nearly 75%...
Mind you, I did not lose that business because I was doing a bad
job... In fact, all three terminated my services because I was
delivering them too much business... I did my job too well... And
unfortunately, I had to go get a job to make up for the lost
income...
It sucked...
It took me another two years working online part-time to recover
the confidence I needed to leave my job behind me again... I did
not give up the job until I had generated double my previous
online income and that money had been consistent for 12 months...
My point in sharing this story is to let you know why I consider
most MLM and network marketing training materials to be rather
Mickey Mouse...
When I read most of those manuals, I am struck with the idea that
they are teaching the kinds of stuff that I had been doing BEFORE
I started making money online...
The missing ingredient for success with MLM and network marketing
is good-quality training materials, mentorship and support...
Imagine If You Can
But imagine if you can how you can do your part to ensure that
you will absolutely join the 3% of those people who make a living
online doing MLM or network marketing...
Imagine if you can how you can do your part to ensure that those
people in your downline will be able to get the training,
mentoring and support that they need to also be successful with
MLM or network marketing...
Imagine if you can how successful you can become, if you crack
the code and ensure that everyone who truly wishes to be
successful with MLM or network marketing can become successful
because they listen to you...
It is possible...
It all starts with excellent training, mentoring and support...
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If you are struggling to make money online, or you are looking to
take your network marketing or online business to the next level,
you may find our Online Marketing Bootcamp to be one of the best
investments of your time and money this year. We start with the
basics and work our way up to the Cutting Edge Tactics used by
professional online marketers. Learn more about our Online
Marketing Bootcamp at: http://www.BestBusinessNetwork.com/OMB/
Written by: Marty Bradfield
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