A Free-Reprint Article Written by: Marcia Yudkin
Article Title:
Marketing for Introverts: Must We Impersonate Extroverts?
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Article Description:
Introverts need not pretend to be extroverts to succeed in
business. Reclaiming your personality and building a
marketing infrastructure that respects your personal
strengths requires knowing yourself and trusting that people
are out there who will appreciate you as you are at your
best.
Additional Article Information:
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414 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-02 11:00:00
Written By: Marcia Yudkin
Copyright: 2010
Contact Email: mailto:marcia@yudkin.com
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Marketing for Introverts: Must We Impersonate Extroverts?
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/
In a survey I conducted of more than 300 self-described
introverts, over three-quarters of respondents said they could
impersonate an extrovert somewhat well or very well when
important business was at stake.
This means being able to make small talk, to interact in a
sparkly, attractive way, to remain "on" in the presence of
others for hours and hours, and more.
On the one hand, being able to perform in ways that go against
one's natural tendencies is a kind of flexibility that can come
in handy to achieve significant business objectives.
On the other hand, with a radical shift in emphasis, such
shape-shifting may be necessary very rarely.
I say "radical," because what I'm talking about goes beyond
withdrawing from situations that feel uncomfortable or
threatening to an introvert. Rather, by finding a different
starting point for marketing than what everyone else does or
recommends and by getting grounded in what you do best, a whole
different approach unfolds.
Introverts can thrive in business by developing a reputation that
pulls in people and quietly persuades them to buy, rather than by
aggressively seeking out prospects and convincing them to agree
to your deal. Imagine a slow-cooked meal deliciously yet
invisibly layered with flavors and spices that once discovered,
makes people want to bring their friends to savor it as well.
Gradually this kind of meal can rival the popularity of other
eating options that have more obvious appeal.
Instead of approaching marketing with a checklist of someone
else's to-do's, you can start from what you enjoy, what you do
well and what others unquestionably appreciate about you. In my
survey, the top two introvert strengths mentioned were creativity
and resourcefulness. Also highlighted were good listening skills,
trustworthiness, attention to detail, empathy, balance and
curiosity.
Whatever your own strengths, people are out there looking for or
hoping to find them in those they do business with. Introvert
marketing succeeds best when you don't pretend to be who you are
not, when you spotlight what you take great pleasure in offering
and when you relax knowing that the right people show up in
appreciation of your value.
This takes faith and commitment, because if you do these things
half-heartedly or while still clinging to society's "oughts,"
you may not come across as the shining star you can be.
People are more likely to appreciate you when you appreciate
yourself. Are you ready to let go of the pretense and reach
success on your own terms?
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A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing. She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy. She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm
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