A Free-Reprint Article Written by: Marcia Yudkin
Article Title:
Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
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Article Description:
If you're an introvert in business, should you force
yourself to market in a way that doesn't match who you are?
No! Find out why.
Additional Article Information:
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405 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-11-04 10:30:00
Written By: Marcia Yudkin
Copyright: 2010
Contact Email: mailto:marcia@yudkin.com
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Marketing for Introverts: Ignore the Shoulds and Blaze Your Own Trail
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/
In a survey I conducted of more than 300 self-described
introverts, an astounding 95 percent said they sometimes or often
felt "That's just not me!" when reading experts' marketing
advice. To me, that shows marketing experts haven't been
sensitive to the issue of personality preferences when
recommending marketing tactics.
Start reading marketing advice online, and it doesn't take long
until you run up against recommendations that feel alien to those
who reserve self-disclosures for close friends and family
members, look down on name droppers and would never in a million
years disclose, let alone brag about, their earnings.
It's next to impossible to excel at something that you resist or
resent. And that explains why introverts often get into a
self-defeating spiral when it comes to marketing: It feels
foreign and you flub it. Or you feel inauthentic and your
hold-back comes across. Or you "forget" to take care of the
marketing tasks on your to-do list.
My approach is different. I believe we should rarely force
ourselves to do something that we strongly believe doesn't match
who we are.
This doesn't mean turning into a not-for-me sloth, of course. It
means starting from a recognition of what you do enjoy and how
you shine. Even the most withdrawn, asocial person has some
aspects of their personality that can become magnetic when
properly highlighted.
In addition, like me at one time, you may have a distorted
recognition of your capabilities and blossom as a marketer after
divesting yourself of societal stereotypes and reclaiming your
strengths.
For example, I grew up believing that only those who commanded
attention at the dinner table or in the classroom could excel at
public speaking, acting or performing. That was a thoroughly
mistaken and damaging belief. There are hundreds of well-known
contemporary and historical figures who misprove it, from Abraham
Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl
Streep in acting to Garrison Keillor and Diane Sawyer in
broadcasting - all introverts and all successful in attaining and
keeping public attention.
As a coach, I regularly catch clients voicing "shoulds" or
"musts" that they've unthinkingly accepted, as well as
negative self-judgments that are at odds with objective facts.
After we give those ideas a critical look, clients feel freer to
choose marketing methods that they can fully commit themselves
to.
Are you ready for the success that follows self-acceptance? Are
you willing to blaze your unique trail?
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A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing. She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy. She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm
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