A Free-Reprint Article Written by: Jamie Lee
Article Title:
3-30-3 Rule of Online User Behaviour
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Article Description:
An effective sales funnel design is instrumental to
maximising conversion. The average web visitor would give
you a mere 3 seconds before deciding to press the Back
button of his browser. If you succeed in capturing his
attention, you gain an additional 30 seconds where he will
evaluate your value proposition. Finally, you will have an
additional 3 minutes to persuade him to perform a particular
action.
Additional Article Information:
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599 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-14 10:45:00
Written By: Jamie Lee
Copyright: 2010
Contact Email: mailto:jamie.lee@thephantomwriters.com
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3-30-3 Rule of Online User Behaviour
Copyright (c) 2010 Jamie Lee
Conversion Hub
http://www.conversion-hub.com/
* More than 1 Trillion unique URLS online
* 3-30-3 Rule of User Online Behaviour
* 3 Seconds before pressing the "Back" button
* 30 Seconds to evaluate your landing page
* 3 Minutes to decide to make a particular action
With over 1 trillion unique URLs and 122 million domain names
online, the internet has become a very crowded place.
An effective sales funnel design is instrumental to maximising
conversion. According to Joel, an Internet Strategy Consultant
from Conversion Hub (a Singapore based usability and conversion
optimization consultancy), an average web visitor would give you
a mere 3 seconds before deciding to press the "Back" button of
his browser. If you succeed in capturing his attention, you gain
an additional 30 seconds where he will evaluate your value
proposition. Finally, you will have an additional 3 minutes to
persuade him to perform a particular action.
This is also known as the 3-30-3 rule.
What Is A Sales Funnel?
You should have a specific goal that acts as a funnel to drive
all incoming traffic into your goal. The sales funnel begins by
capturing the attention of prospects. Some prospects are
convinced to become buyers of the product or adopters of the
action your website is persuading. The sales funnel continues to
nurture the best customers, filtering out mismatches and refining
the specific target customer, offering them more specialised
products and services, often at higher prices. By the end of the
process the funnel has identified the highly-responsive customers
who have heeded your message.
Give your visitors exactly what they came to find and you will be
edging them along the sales funnel. This includes an eye-catching
design to draw your target audience's directly to the sales
funnel, a clear marketing message communicating a strong and
clear value proposition, and one or more clear, concise actions
to take.
Measurement And Analysis
An integral step of developing a sales funnel design is
measurement and analysis. Such action will tell you many things
that will help you develop an effective sales funnel, such as
which marketing activities are bringing in the right visitors,
where visitors are losing interest and leaving your site, which
chains of presentations and related visitor actions are producing
your sales and so forth. Conducting measurement and analysis
allows you to drop ineffective marketing activities and messages,
determine which marketing activities are bringing the right
people to your site, where they are dropping out of your sales
pathway and in what percentages. All these means you can squeeze
out more results of your marketing investments. An effective
sales funnel is supposed to be designed to filter out the misses
at each layer, so in that sense, attrition at a certain
percentage rate along the way is both expected and good. This
means that your funnel is focusing on the target audience you are
expecting action from - the customers that have found a reason to
stay on your site for that extra 3 minutes.
Developing your sales funnel or improving on it could be as
simple as the creation of a new top banner or homepage
restructuring to give your visitors a sense of purpose and the
development of a conversion driven goal page.
If your strategies and messages are all over the place, find out
how you can coordinate and synchronise your efforts with an
effective sales funnel design. With 87% of visitors giving you a
very unforgiving 3 seconds to make that first impression, and
only 30 further seconds to evaluate what you have to offer, a
successful sales funnel design could essentially be what makes or
breaks your website.
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Jamie Lee is a Consultant in Singapore's leading Search Engine
Marketing (http://www.conversion-hub.com/search-marketing/)
Firm - Conversion Hub. She also actively contributes to
forums on topics related to PPC Advertising and social media
marketing. http://www.conversion-hub.com/
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