A Free-Reprint Article Written by: Ryan Parenti
Article Title:
Get Paid Like An Expert By Developing A USP (Unique Selling Proposition)
See TERMS OF REPRINT to the end of the article.
Article Description:
Want to get paid more for doing the same amount of work?
Simply develop a USP to get paid like an expert. Here is how
you make more money now...
Additional Article Information:
===============================
1108 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-02 10:00:00
Written By: Ryan Parenti
Copyright: 2010
Contact Email: mailto:Ryan.Parenti@BuildOnlineWealth.com
For more free-reprint articles by Ryan Parenti , please visit:
http://www.thePhantomWriters.com/recent/author/ryan-parenti-.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/expert-usp.shtml#get_code
----------------------------------------------------------
Get Paid Like An Expert By Developing A USP (Unique Selling Proposition)
Copyright (c) 2010 Ryan Parenti
Build Online Wealth
http://buildonlinewealth.com/crazyfreeoffer
Want to get paid more for doing the same amount of work? Simply
develop a USP to get paid like an expert. Here is how you make
more money now...
Developing a USP (unique selling proposition) is your unique way
of positioning yourself. Your unique selling position is vital if
you want to be paid well. Get paid well here.
It is essential to position yourself in a unique way because you
will always have competition. Even if you have no competition you
are still competing with a your prospects saying "no" to your
offer.
Most people know that they need to position themselves in a
unique way but rarely do you learn how to do this. Here is a way
to set your self above the crowd and get paid like an expert.
You need to map out the desires of your target market. This has
nothing to do with you and everything to do with your market.
What do they want? How do they want to get it? In what ways do
they think they should get it? Who are the people who make up
your target market anyways?
Firstly you want to look at the people who you want to sell to.
The typical person in the market. Who are the types of people
that make up your market?
Start mapping out the these types of answers and group them in
categories. For example the people could be sales people,
executives, human resources people, ect.
So you want to put them all in one group in a visual way on
perhaps a simple piece of paper.
After you know who your market is then you want to figure out
what they want or the role they are playing.
For example do they want rapid business growth or to know more
about business planning? Or both? Put everything they want on a
piece of paper as well.
Then you want to start determine how they are going to measure
their goals. You want to look at what their goals, end results,
and objectives are.
As an example, are they going to measure success by customer
growth, ROI, and/or achieving performance goals?
After that you have a list of who they are, what they want, and
how they will measure how to get there.
The next step is to define the general strategies they will use
and the challenges they will face.
You want to know how they plan on getting from where they are to
where they want to be as well as the roadblocks they will face
along the way.
Learn what they are measuring as well as how they are being
measured. You also want to know what their strategies are as well
as the challenges they have.
Perhaps some techniques they will use are things like marketing,
product improvement, getting better workers and so on.
You are doing all of this so you know what places you can and
should position yourself to help them in.
After that you want to list the problems they will have along the
way. Cashflow, cost control, customer satisfaction and
distribution are all real challenges they might face.
What you have done in a nutshell is find out?
* Who your market is (the types of people)
* What they want
* How they will measure their success to go to where they want
to go
* The strategies they will take to get there
* And the challenges they will face
You just want to know everything that is valuable to your market.
Then once you have it all mapped out you want to ask yourself if
your product makes a significant impact on the information you
have collected. After that you want to know in what way or how
you impact the information you collected.
Then all you need to do is find out what your product actually
does for them relative to what they want.
Then you know which areas you can make a difference. After that
you just make your USP based on the areas in which you impact.
This helps you understand what your customers actually want and
how you can really fill a role in their lives. So now you know
how what you do impacts the areas of their life.
This gives you an understanding of the people your marketing to
so you can know how to position yourself in their lives.
You want to have all of your messages directed to what is most
important to your market and how you will effect that.
The best thing you can do is have an understanding of your market
and know the areas that are important to your market that you
want to effect.
So simply take all the data you have gathered and put all of the
areas you impact into a USP unique selling proposition. Here is
the final result:
"We help sales and marketing people achieve growth and revenue
goals through business planning for increased customer and income
growth all while increasing cash flow, product development, and
competitive positioning."
Here are four more good questions to ask to deepen your
understanding of your USP.
These four questions are good to ask to determine what makes your
business unique.
Why should they listen to you?
Why should the market even care what you have to say. Is there
something special about you or are you just another person trying
to sell them something.
The idea here is to give them a real reason that they should
listen to you instead of your competition.
Why should they do business with you instead of anybody and
everybody else?
Is there any real reason to do business with you? Why should your
prospects do business with you instead of your competition?
What can your product do for me that no other product can do?
What does your product uniquely do that no other service can
claim to do? Or maybe you just do it in a unique way.
Leverage what is is that you do differently so you can give
yourself more exclusive positioning.
What can you guarantee me that nobody else can guarantee?
"Can you guarantee me a 365 day satisfaction guarantee on these
French fries?" Said the man to the clerk. "No, but I our policy
states that if anyone is unhappy with our service their next 7
dinners are free." Now that is a good start for a USP unique
selling proposition...
I will sum it all up in one sentence.
Make yourself unique by having an original claim to give your
potential customers something they can't get anywhere else then
deliver on it.
----------------------------------------------------------
If you are serious about increasing sales, traffic and
affiliates on autopilot without spending a small fortune
setting it all up go ahead and download this free audio and
learn the exact steps you need for increased internet profits:
http://BuildOnlineWealth.com/crazyfreeoffer/
Written by: Ryan Parenti
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/expert-usp.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Ryan Parenti can be reached at:
Ryan.Parenti@BuildOnlineWealth.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:Ryan.Parenti@BuildOnlineWealth.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* aabusiness@yahoogroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Ryan Parenti
http://buildonlinewealth.com/crazyfreeoffer
----------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
----------------------------------------------------------
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.com
0 comments:
Post a Comment