A Free-Reprint Article Written by: Marcia Yudkin
Article Title:
Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities
See TERMS OF REPRINT to the end of the article.
Article Description:
If you know you're an introvert, you may believe you're at
a huge disadvantage when it comes to marketing. Watch out
for three myths that are harmful to a lot of introverts when
it comes to marketing.
Additional Article Information:
===============================
697 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-12-21 11:00:00
Written By: Marcia Yudkin
Copyright: 2010
Contact Email: mailto:marcia@yudkin.com
Marcia Yudkin's Picture URL:
http://thephantomwriters.com/client-img/yudkin4412crop.jpg
For more free-reprint articles by Marcia Yudkin, please visit:
http://www.thePhantomWriters.com/recent/author/marcia-yudkin.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/y/introverted-marketers.shtml#get_code
----------------------------------------------------------
Introverted Business Owners: Don't Believe These Three Myths About Introverts' Marketing Abilities
Copyright (c) 2010 Marcia Yudkin
Creative Marketing Solutions
http://www.yudkin.com/
An introvert is someone who needs to recharge their energy alone
rather than with other people. An extrovert is someone who gains
energy being with other people and loses energy being alone.
These definitions come from Carl Jung, whose work formed the
basis for the Myers-Briggs personality test. If you're not sure
whether or not you're an introvert, I encourage you to take that
test.
If you do know you're an introvert, you may believe you're at a
huge disadvantage when it comes to marketing. Many experts define
the "shoulds" of marketing in such a way that introverts seem
to need a personality transplant in order to do the outreach
needed to get their business known. At the same time, much of the
stigma attached to being an introvert in business for oneself
comes from misconceptions about introverts, and that's what
I'll be tackling in this article.
Watch out for these three myths that are harmful to a lot of
introverts when it comes to marketing.
Myth #1: Introverts are shy and don't like to be around other
people. True, introverts can also be shy, but not all shy people
are introverts. These are two different phenomena. Shy people
wish they were better at being around other people and want to be
around other people. Introverts who understand themselves are
content to be by themselves. Shy people are the ones who wish
they were invited to the party, wish desperately to be invited to
dance or talk but hold back. Introverts are often not interested
in going to the party to begin with.
The harmfulness of this myth comes about when you think that
because you enjoy being by yourself, you're shy and therefore
socially incompetent, and then you convince yourself that you
shouldn't pursue any form of marketing that involves social
contact. Keep reading to learn more about why that's wrong.
Myth #2 is related to #1: Introverts have poor social skills and
poor relationships. In fact, introverts can be very good at
getting along with people. They may just have a different style
of getting along with people. Instead of using small talk as
all-purpose social grease, they may be better at having quiet,
meaningful conversations. Introverts tend to relate better one
person at a time than to a group of people. They can be very good
salespeople because they tend to listen well and be interested in
getting at what matters instead of more superficial things. They
may have a smaller circle of friends and clients but have more
intense, loyal relationships with people who matter to them.
In business, this myth is damaging to introverts because it may
get them to discount the less obvious social skills they have.
They may therefore put someone in charge of sales and marketing
who seems to have the right personality but doesn't have the
ability to get down to brass tacks and nail the sale. That's
exactly what happened to me in an ill-fated business partnership
early in my career. It took me nearly two years to figure out
that I, the back-room person, was actually much better at
marketing than my front-room partner who could talk up a storm
but not much else.
Myth #3 is that introverts lack leadership ability. They're not
rah-rah kinds of leaders, but they can certainly inspire the
troops and keep followers committed to the right path. Again,
their leadership style may be different. Introverted CEOs include
Bill Gates, Warren Buffet, Andrea Jung of Avon, Vic Conant of
Nightingale Conant and many others, by one estimate about 40
percent of CEOs.
Yet in an informal survey on the job site TheLadders.com, 65
percent said introversion is an impediment to climbing the
corporate ladder. That's a matter of perception, not reality.
Introverted leaders may not be the life of the company party, but
they may have vision that gets broad buy-in, integrity that earns
respect, smarts that run rings around the competition, discipline
that gets things done and marketing savvy that attracts no end of
customers.
Socrates said it best: Know yourself. Use that knowledge to
pursue success regardless of whether or not other people think
you have the right stuff!
----------------------------------------------------------
A bookworm as a child, Marcia Yudkin grew up to discover she
had a surprising talent for creative marketing. She's the
author of more than a dozen books, including 6 Steps to Free
Publicity, now in its third edition, and Persuading People to
Buy. She also mentors introverts so they discover their
uniquely powerful branding and most comfortable marketing
strategies. To learn more about the strengths and preferences
of introverts, download her free Marketing for Introverts
audio manifesto: http://www.yudkin.com/introverts.htm
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/y/introverted-marketers.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Marcia Yudkin can be reached at:
marcia@yudkin.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:marcia@yudkin.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* aabusiness@yahoogroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Marcia Yudkin
http://www.yudkin.com/
----------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
----------------------------------------------------------
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.com
0 comments:
Post a Comment