Article Title: Discover the 3 A's of Smart Marketing with Custom
Lapel Pins
Author Name: Caryn Smith
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Word Count: 534
Category: business marketing
Copyright Date: 2011
Web Address: http://www.lapelpinsrus.com
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Discover the 3 A's of Smart Marketing with Custom Lapel Pins
By Caryn Smith © 2011, All Rights Reserved
When it comes to marketing in this economy, most companies are
looking for promotional items that meet three criteria. In order
to work well when attracting new customers (without blowing the
budget), the promotional product must be affordable, attractive
and an attention getter.
In this day and time, it just won't do to waste money on
marketing efforts that don't produce results. As savvy marketing
and promotions managers are fully aware, you have to invest in
multitasking tools that can increase traffic/exposure and
conversions.
Lapel pins are the perfect fit.
With intricate detail, PMS-matched colors and innovative designs,
lapel pins created by an experienced company with a talented
staff can:
> express good will
> show appreciation
> help launch new products or store locations
> bring in new clients
> remind customers to purchase from you later on
> and much more
Add to that the three "A's" of smart marketing and you have a
real value for your promotional dollars. Lapel pins are.
Affordable
While cost depends on the size and the quantity you order (and a
few other factors), even the most expensive lapel pins are a real
deal compared to many other promotional items. Better pin
companies offer exceptional bargains by offering free design,
free shipping, free color and much more.
But freebies aren't everything. The true worth comes from
receiving a quality product that has a high-perceived value.
There's little merit in getting an order of pins that isn't what
you expected or having to put up with poor service throughout the
process. Choose the company you work with carefully for best
results.
Attractive
Have you heard the saying, "We eat first with our eyes?"
Something similar happens in marketing. Generally speaking,
people don't want anything that they consider to be ugly. Even
if it's free, prospects at a tradeshow might take your lapel pin,
but it will likely end up in the trash bin if the design is
lacking in appeal.
That's why lapel pin companies hire in-house designers. By
working with combinations of colors, sizes and shapes, they craft
gorgeous pieces that are perceived as jewelry. Whether you
choose to replicate your logo, mascot or product, you'll quickly
see the delight in your prospects' eyes as you hand them a custom
lapel pin they will be proud to wear.
Attention Getters
In this world of mass marketing, we all receive more input and
advertising stimuli than we can possibly process. This is why
your lapel pins must attract attention. In addition to the
beautiful design elements, you can opt for adding all manner of
other add-ons including spinners, danglers, gemstones and more.
Review your marketing plan and promotional budget. Then look for
affordable, attractive, attention-getting lapel pins that can
help you accomplish your goals. You'll be amazed at just how far
your advertising dollars will stretch and the results you'll
receive. Lapel pins are truly an investment with a powerful
return.
Caryn Smith is Manager of Lapel Pins R Us. When you need custom
lapel pins visit http://www.lapelpinsrus.com today and get your
order in just 10 days, guaranteed!
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