[aabusiness] Blog Management - Know When to Let Go

A Free-Reprint Article Written by: Enzo F. Cesario

Article Title:
Blog Management - Know When to Let Go

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Article Description:
Sometimes a topic just isn't working - you can tell when you're
writing it, and you can tell when you're reading it. Maybe the
humor is forced, tired, or rote. Maybe the blogger didn't go
into the same level of interesting side detail that he usually
does, or perhaps her topic looks like she fell back on a safe and
reliable piece, rather than going somewhere new like her last
eight. Whatever the reason, not every topic is created equal, and
sometimes a post just isn't up to anything like your usual
standards.

Additional Article Information:
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868 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-08-02 10:00:00

Written By: Enzo F. Cesario
Copyright: 2011
Contact Email: mailto:ennzo.f.cesario@thephantomwriters.com

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Blog Management - Know When to Let Go
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/

Sometimes a topic just isn't working - you can tell when you're
writing it, and you can tell when you're reading it. Maybe the
humor is forced, tired, or rote. Maybe the blogger didn't go
into the same level of interesting side detail that he usually
does, or perhaps her topic looks like she fell back on a safe and
reliable piece, rather than going somewhere new like her last
eight. Whatever the reason, not every topic is created equal, and
sometimes a post just isn't up to anything like your usual
standards.

There are a lot of reasons, most of them hard to pin down, for
why a post might not be making the cut. Perhaps the details are
just too sparse to get ahold of, or the interview that the post
is based on just went poorly and the subject has almost no
personality to do a piece on, or maybe it's just mind-numbingly
dull to the writer and he can't work up any enthusiasm for it.
These things happen, not necessarily to every writer, but they
are likely to happen to most.

So the question becomes, how do you deal with a bad topic?

The professional answer might be to "chin up and bear through
it, deliver what you were hired to write and just try harder next
time." For some of us, this is acceptable and even good
practice. After all, not every assignment can be gravy; sometimes
you just have to bite the bullet.

However, this article aims to argue that this is not always or
even often the case, and writers need to learn when to let a
topic go and move on to something else more frequently.

How Does This Work?

After all, professional bloggers in particular are hired to write
about specific subjects — how can they get away with writing
about something else or just dropping a topic?

It has to be said, the option to leave a post behind isn't
always there. Sometimes an assignment is too specific, and one
has to go through with it. However, this is actually very rarely
the case. An engaging blog is about the writer's personality,
not necessarily the content (although the content is how this
persona is put forward). Thus if a particular topic or, more
importantly, a particular approach to a topic is not working for
a writer, then a change is needed in either small or great degree
to allow the writer to work their particular magic.

Side Doors

The first step in letting go of an article is to let go of your
initial approach to it. It may be that the subject itself
actually isn't all that bad, just that the initial or usual way
of approaching it isn't working out so well. Take that interview
example: Say our mysterious blogger is an interviewing genius,
and has had some exceptional success with interview-driven blog
posts so far. However, the latest interviewee, an artist in this
case, is just dreadful. Their work is exciting, their reputation
amazing, but in person or in print they're as dull as a brick!
The blogger can't get their normal approach to work.

Alright, another approach is warranted. So instead of using the
actual interview, our blogger makes one up. This isn't to say
they make up the actual interview with the artist, which would be
illegal and wrong. Instead, they interview the person's art
itself. They raise questions they have, and look at what answers
the art itself provides.

This is a bit of an esoteric example, but it illustrates the key
point — if you're having trouble doing something, try
approaching it from a different angle. Languages are flexible,
with shades of meaning and cultural variations that can surprise
you. Experiment a bit and see if a new method opens new
successes.

Genuinely Drop It

Some topics, however, just don't work. It happens, be it
writer's block or just a lack of information.

The solution here is be honest. If you are your own boss, just
accept that you tried and it's time to write something else.
Writers of fiction do it all the time; bloggers should be no
different.

If you're writing for an organization that expects you to cover
certain topics, be up front as early as possible and go to your
bosses with an explanation in detail why the topic isn't
working, and why you think posting it would be detrimental rather
than helpful. To make the process easier, go with alternative
ideas — already written out or at least drafted in proposal form
— so they can see you know what you're talking about and have
the content ready.

Why Letting Go is Good

Burnout is a very real phenomenon among bloggers. People can
sense when a writer hasn't put their heart and soul into a
piece, and they can tell when something was forced out of their
keyboard at gunpoint. Consistently forcing oneself to write
articles that wear on them will wear a writer down and diminish
their blogging talents. So for the sake of your creativity and
excellence, make sure that you know when an article needs either
a different approach, or a graceful decline.

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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/

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