=============================
DO NOT REPLY TO THIS MESSAGE.
=============================
Please email the author at: kt@copywritingcourse.com
to let her know where the article will be placed. Thank you!
Article: How to Optimize Copy When You Can't Use Keywords
Author Name: Karon Thackston
Email: kt@copywritingcourse.com
Word Count: 622
Category: search engine optimization > writing
Copyright Date: 2011
Web Address: http://www.writingwithkeywords.com
Reprint Instructions: Article must be reproduced in its
entirety: nothing edited, removed or added. Reproducing any
segment or section of this article within any other written piece
or article without the author prior, written consent is violation
of U.S. Copyright Law. No portion of this content is to be used
for commercial for-profit use by anyone other than the author.
Resource box/bio and copyright date must be included when
reprinting this article. Live links must be given to any URLs
within the article and/or resource box. Do not list your own site
as the original publisher of this article. Do not direct visitors
to link to your site or other sites in place of the author's
site. Email notification of where the article will be used to
gain reprint permission.
===========================================
How to Optimize Copy When You Can't Use Keywords
By Karon Thackston © 2011, All Rights Reserved
What's the first thing you think of when writing with keywords?
Probably one of the first is that keywords and phrases are
descriptive of the products and/or services you're writing about.
But, what happens in those circumstances where you can't (or
don't really want to) use your chosen keyphrases descriptively?
Is Your Product/Service Really Cheap?
One of the primary things that causes this dilemma is the word
"cheap." There's a big difference between somebody typing "cheap
travel insurance" into a search engine query field and you
calling your own insurance cheap. Nobody really wants "cheap"
insurance. That brings up images of companies that go out of
business, don't return calls, fight you on paying claims, etc.
What customers want is inexpensive or affordable insurance.
Problem is, in their haste, they type in the first thing that
comes to mind. Average Joe doesn't understand that search
engines are (in part) matching the words in their query to words
on web pages. "Cheap travel insurance" may be the keyphrase you
want and need to target, but you certainly don't want to label
your own product as "cheap." What else can you do?
Use that search term with the opposite meaning.
Perhaps your copy could read something like this:
Affordable? Budget-friendly? Absolutely! But this is certainly
not cheap travel insurance. Coverage is underwritten by one of
the most trusted and well-respected companies. With this policy,
you'll find benefits comparable to more expensive coverage, but
with rates at or below what the cheap travel insurance companies
charge.
See the difference? Instead of writing "We sell cheap travel
insurance," and degrading your product in the eyes of your
customer, you actually use the search term to elevate your
product to a higher level of quality.
Legalities That Get in the Way
Another issue with many keyphrases is that they violate
government regulations if used to describe a product. You find
this often with health supplements. The FDA (and other such
agencies around the world) has a long list of what manufacturers
can and cannot say with regard to their products. This is mainly
in an effort to protect the consumer against snake oil salesmen
who make fraudulent claims.
For instance, you cannot call your supplement a cure. In many
countries you can't even call your product a remedy. And so, you
face the issue with those ever-popular search terms that use
"remedy" and other such words within them.
One of my favorite techniques is to ask questions that
incorporate these keywords.
You can't legally say, "Here's a new heartburn remedy we've just
released." But you can ask questions like:
Tired of that same old heartburn remedy that doesn't work? Wish
someone would create something new?
Looking for a heartburn remedy that doesn't require a
prescription?
Is your heartburn remedy falling short?
You're not saying *your* product is a heartburn remedy; you're
just asking questions about what the customer might want or need.
When you're writing with keywords, you really have to think
outside the box. We typically get stuck and have tunnel vision
when we write SEO copy. The keywords get inserted the same way
over and over. But there are so many different methods (like the
one listed above) for using search terms when you write.
If you diversify your SEO writing skills, you'll find your copy
becomes more natural-sounding and is able to communicate its
message better. Why stick to just one ordinary way to write with
keywords when there are so many to choose from?
Stop struggling to make keywords fit. Do it the easy way with
Karon's 11 proven techniques for writing naturally with keywords.
http://www.WritingWithKeywords.com
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.com
0 comments:
Post a Comment