A Free-Reprint Article Written by: Enzo F. Cesario
Article Title:
Beyond Expectations - Getting the Most out of Like and Share
See TERMS OF REPRINT to the end of the article.
Article Description:
What started as socialization programs only slightly more
complex than the average e-mail client has grown into one of
the newest and most promising marketing niches in the entire
world. Taking advantage of this means familiarizing oneself
with a few surprisingly simple concepts that have unusually
far-reaching implications. In particular, marketers are
finding that the "Like" and "Share" features on Facebook
have become the newest and best tool in the online marketing
arsenal.
Additional Article Information:
===============================
860 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-09-02 10:00:00
Written By: Enzo F. Cesario
Copyright: 2011
Contact Email: mailto:ennzo.f.cesario@thephantomwriters.com
For more free-reprint articles by Enzo F. Cesario, please visit:
http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/c/social-media-expertise.shtml#get_code
---------------------------------------------------------------------
Beyond Expectations - Getting the Most out of Like and Share
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
People long have loved to find new and innovative uses for the
most innocuous technologies and advances. In the late 19th
century, "moving pictures" were a nickel-arcade novelty. Today
films such as Avatar are made on budgets comparable to
military-grade hardware investments. Alexander Graham Bell's
telephone could barely call from one room to another; now the
average iPhone has more uses and computing power than all the
computers used in World War II combined.
This trend is repeating itself with the rise of social media
network marketing practices. What started as socialization
programs only slightly more complex than the average e-mail
client has grown into one of the newest and most promising
marketing niches in the entire world. Taking advantage of this
means familiarizing oneself with a few surprisingly simple
concepts that have unusually far-reaching implications. In
particular, marketers are finding that the "Like" and "Share"
features on Facebook have become the newest and best tool in the
online marketing arsenal.
We "Like" It
The "Like" function is a pretty simple one — people click
"Like" for things that interest them. On the surface, this
seems almost irrelevant, but thinking so ignores the way Facebook
operates. Taking advantage of the "Like" function is actually
the key to getting good marketing opportunities out of Facebook.
When a user clicks "Like," whether on Facebook itself or
through a site's Facebook plug-in, Facebook records the data and
uses it in a number of ways. First, a notification is put up on
the user's wall confirming the "Like." This informs other
users who are familiar with the wall about the product, news item
or event, giving them an opportunity to examine and potentially
"Like" it as well.
Therefore, if a user has even 200 friends, which is not that
great a number given the increasing inter-connectedness of online
communities, that's 200 people who will see what their friend
"Liked," and who will have the chance to "Like" it
themselves. This is the very foundation of viral content, or
content with the ability to move rapidly along through
intermediate connections of hundreds of people.
Additionally, Facebook makes recommendations to users based on
things they have "Liked." Thus if friend A has friend B, and
friend A puts a "Like" on business C, friend B will not only
get an announcement about the "Like," but may have the business
recommended to them since they "Like" friend A. This is still
another route of communication and an indirect marketing
opportunity that requires no more effort than a simple click.
Thus it is to any business' advantage to put a plug-in allowing
people to "Like" them on Facebook via the businesses' site.
"Share" a Little, Gain a Lot
"Sharing" is another process which allows users to spread
information about themselves and the products, news items or
events they enjoy across multiple networks. This level of
extra-connectedness in essence performs the same function as
"Like," but with more data given which people can use to
evaluate contacts and make connections.
"Like" simply gets a basic fact out there. "Share" will tell
users more about each other, allowing for the kind of networking
that drives modern business. It also expands the audience beyond
the immediate momentary location of Facebook to other sources
such as LinkedIn or Twitter. This further creates the potential
for any post to go viral, allowing it to spread quickly among
related yet distinct audiences.
Two-way Street
The communicative rather than broadcast model will serve
marketers well in the area of "Liking" and "Sharing." Yes, it
is good when users "Like" a business — it drives referral
traffic to the business and allows for more information to get
out there. However, equally good is when a business provides
"Likes" to others and for their material.
In the first, most mercenary example it will increase the
business' own traffic automatically. Consider friends A and B
from before. If friend A puts up a post that Business C likes for
whatever reason, friend B will see the "Like." This creates
another indirect marketing opportunity and referral traffic
automatically. So it's clearly to a business' benefit to be
active in the community and to consistently "Like" things that
are interesting to the business.
Indirectly, it creates goodwill in the community. The model of
the Internet is a place where people exchange ideas and
information, so people respond well to good comments. If business
C "Likes" friend A's post, then friend A may "Like" them in
return, for reciprocity if nothing else. This can be amplified by
providing well-thought-out, insightful and proper comments on
various walls throughout a given Facebook community.
At its roots, Facebook "Likes" and social networking "Shares"
create opportunities to be more involved, and they reward
increased and thoughtful involvement more than automatic,
disinterested participation. Actively read through communities
touching on a brand's interests and look for the "Likes" and
referrals others are following. Provide commentary for your
brand, as well as for the interests of others, and people will
respond out of courtesy. The brand that behaves like a human will
receive human consideration, while the brand that acts like a
robot will be blocked out automatically.
---------------------------------------------------------------------
Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/social-media-expertise.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Enzo F. Cesario can be reached at:
ennzo.f.cesario@thephantomwriters.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:ennzo.f.cesario@thephantomwriters.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* aabusiness@yahoogroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Enzo F. Cesario
http://www.Brandsplat.com/
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
------------------------------------
########################################################
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.comYahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/aabusiness/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/aabusiness/join
(Yahoo! ID required)
<*> To change settings via email:
aabusiness-digest@yahoogroups.com
aabusiness-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
aabusiness-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
0 comments:
Post a Comment