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Article: Get Better Results from Your Marketing Calendar when You
Add Affordable Giveaways
Author Name: Caryn Smith
Email: lapel@copywritingcourse.com
Word Count: 535
Category: marketing
Copyright Date: 2013
Web Address: http://www.lapelpinsrus.com
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Get Better Results from Your Marketing Calendar when You Add
Affordable Giveaways
By Caryn Smith (c) 2013, All Rights Reserved
Quarterly sales, press releases, and plans for display ads
probably make up the bulk of your marketing calendar. While these
are all important elements that do increase sales, do any of them
really make your brand more memorable to your ideal customer?
For long-lasting impressions, consider including a few pieces
that will endure even after your promotion is over. A small,
inexpensive giveaway item is just the thing to help customers
remember - and recommend - your products and services, even after
that sale is done.
A Marketing Message Your Customers Can Wear
Sales and promotions really stand out when you offer a small gift
to customers. Consider a stylish lapel pin bearing your logo to
accompany your big anniversary sale, or a fun photo pin featuring
your staff for customer appreciation day. Annual events are
perfect for pairing up with a series of pins your customers will
collect over the years.
Tying two promotions together with a single pin makes it more
likely they'll be worn and displayed. For example, you might
sponsor a charity event and offer pins to participants. Make sure
you let them know that any time they wear the pin to your store,
they'll receive a discount, and suddenly you'll be seeing your
pins - and your brand - all over town. Not only that, but also
other customers will be asking how they can get their own pin.
Another idea might be to host a VIP day for your most valued
customers. Perfect for hair salons, spas, and other personal
service-type businesses, a VIP day makes your customers feel
special. Kick off the event with a top-quality lapel pin
proclaiming the status of your guests, and they'll proudly wear
your pin for years to come.
Uniqueness Creates Instant Buzz
Want to really draw attention? Include an eye-catching design
element in your pin. Colored lights, moving parts, danglers, and
other unusual details make your pins stand out wherever they're
seen.
For big anniversaries, such as your 100th year in business, a
miniature fireworks display with flashing lights is just the
thing to make a memorable pin. Sliding and spinning elements
really draw attention, and are ideal for illustrating a fun
aspect of your business, or even a service professional's
expertise in repairs.
Don't forget color and design, though. A simple pin with your
logo helps solidify your brand and creates instant name
recognition. Your pin manufacturer should be able to exactly
match your brand's colors and to provide a replica of your logo
perfectly suited for reproducing on a lapel pin.
Lapel pins come in a wide variety of shapes and sizes, so
designing one to match your marketing events is easy. Whether
it's a logo, photo, mascot, or other recognizable element, you'll
find a lapel pin to match your needs. Quality materials and
manufacturing make for a pin that will be worn and cherished for
years - and which will help keep your brand in the minds of your
customers long after the event is over.
Caryn Smith is Manager of Lapel Pins R Us. When you need custom
lapel pins, visit http://www.lapelpinsrus.com today.
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