A Free-Reprint Article Written by: Bill Platt
Article Title:
How Print Editorial Standards Differ from Online Standards
See TERMS OF REPRINT to the end of the article.
Article Description:
Article writing has become an increasingly popular tool for those
who are exploring online advertising opportunities for their
businesses. But the standards for getting published online are
much lower than the standards for getting published in print
media outlets. In this article, we examine the differences in
writing styles and writing requirements for these two distinct
publishing mediums.
Additional Article Information:
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1360 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-10 12:00:00
Written By: Bill Platt
Copyright: 2008-2013
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How Print Editorial Standards Differ from Online Standards
Copyright (c) 2008-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Article writing has become an increasingly popular tool for those
who are exploring online advertising opportunities for their
businesses. Online business managers and owners will either sit
down to write their own articles, or they will hire a ghostwriter
to help them with their online article writing activities.
Once the article is written, the article can be distributed
online to ezine publishers, bloggers, websites and article
directories. The people, who choose to republish the articles
that are made available to them through the Free Reprint Rights
market, use the articles and provide the author's personal bio
(resource box) with the article. The online publishers honor the
Reprint Rules for the article, by providing a live link back to
the author's website, with the publication of the article.
Introduction to Online Editorial Standards
Many websites and online article directories exist solely to
create a platform for displaying Adsense and other advertising
systems, in order to generate revenue for the website or
directory owner. In order for the website owner to earn more
money, the website owner must serve more page views, which hosts
its advertising messages, and this generally requires for the
website to host more pages of content.
As a result, many article directory managers and (non-corporate)
website owners are most concerned with stocking their websites
with content - any content. As a result, editorial standards vary
widely according to the website's owner.
Some webmasters have no editorial standards, although these
webmasters are few and far between.
The remaining webmasters have certain minimum standards, which
may include: no links in the body of the article; no affiliate
links in the resource box; no more than two links in the resource
box; and minimum word counts for articles submitted to them. The
important thing to note about the webmasters, who do employ
editorial standards on their websites, is that editorial
decisions are generally made in sixty seconds or less. There is
not a lot of time allotted to ensure that an article presents its
point well or that good grammar was used in the presentation of
the article.
Common Article Writing Strategies For Online Publication
Many writers, who write articles for Internet publication, still
frequently focus more on the online advertising aspect of
articles, than they do on the art of writing information
articles.
Structurally, article writing when it is meant for online
publication, is simple. Most writers find that they have a few
simple goals. Frequently, the skill and the dedication of the
writer to the reader can be measured by how many of these three
goals they attempt to incorporate into their articles:
1. Creating articles that provide just enough information - in
digestible chunks - to get indiscriminate publishers to reprint
the article, permitting the article author to gain more inbound
links for his or her website (developing Link Popularity);
2. Including keywords and key phrases so that those, who are
using search engines to look for information on the topic will
find their articles and, hopefully, click through to the
writer's website (addressing the search engine user's desire
for specific knowledge);
3. Writing articles that will go viral - articles that will
impress readers so much that they want to share the article with
everyone they know or associate (delivering on the reader's
desire to be educated or inspired).
Common Article Writing Strategies For Print Publication
On the other hand, writing articles that are meant for print -
article writing that is targeted towards newspapers, magazines
and trade journals - is not simply a matter of getting words onto
the page. Instead, writing articles for print requires a greater
understanding of article composition, of spelling and grammar and
of providing the information that readers want to read, in the
format that editors want to see it.
Print articles require that the writer will concentrate on print
editorial standards, which do vary from one publication to the
next. Prior to the advent of the Internet, writers bought the
yearly Writer's Market book (http://www.WritersMarket.com) to
get the scoop on what kinds of content magazine editors were
looking to publish, how much the magazine was willing to pay for
an article, who to contact at a publication to get their
editorial guidelines, and whom to send articles. Most editors
requested and expected the writer to read the editor's magazine
to develop an understanding of how to structure an article to
match the magazines style and flavor.
Business professionals, who desire to make the transition of
writing articles for the Internet to writing articles for print
publications, need to understand is that it's more than simply
editorial standards that differ. The content of the article - as
well as the ways in which that information is presented - will be
different for those articles meant for print, than those used for
online advertising.
On one hand, the reason for this is that many print editors look
at keyword articles and see that there is more of an emphasis
placed on inserting the keywords, than on providing information
to the readers. Likewise, many print editors look at those
articles written for online advertising and see - at best -
filler pieces.
Print publications may include lists of the reasons why a product
or service is great, but not as an article. Additionally, if they
do choose to provide a review of a product or service, they will
seldom highlight a provider of that product or service, if the
provider is not one of their advertising customers.
It's for these reasons that writing articles for print
publication requires more research, a greater understanding of
what readers will be looking for when they pick up a magazine, as
well as clear text that takes the reader on a journey - however
brief - from the knowledge that they had initially, to a new
level of understanding once they have finished reading.
Ultimately, writing articles for print publication requires an
understanding that the article - not advertising - is the goal.
The goal is to write articles that focus on the needs of readers
- above the needs of the writer.
Step Up To A Higher Standard
Using reprint articles as a vehicle to get a link to one's
website, on a third-party website, is a tried-and-true method for
building one's link popularity.
Writing an article that will attract readers and answer the
readers' questions can generate clicks to one's website, if
that article is interesting enough to keep the readers'
attention to the end of the article.
Taking the extra time and making the extra effort to write an
article that will educate its readers, and perhaps even inspire
its readers; will enhance the likelihood of that article going
viral, thereby generating hundreds of extra links and thousands
of extra visitors to the article author's website.
The threshold for getting published on the Internet is much lower
than it is for getting published in print. But, for the average
Internet marketer, that is a good thing. The Internet allows for
us to sharpen our pencils and hone our skills in writing articles
that appeal to publishers and influence readers.
Print media publishers want writers to understand the: who, what,
where, when, why and how of the story being told. They want
writers to create a story that has a clear beginning, middle and
end. They want writers who can tell stories that answer
specifically to the needs of their readers.
Why Internet Marketers Should Embrace The Higher Standard
If we Internet marketers, as article writers, hold ourselves to a
higher standard, we may discover that we are well positioned to
leverage our article marketing skills for the benefit of print
media publishers. We may also find that print editors may be open
to our providing a really short personal biography at the end of
our article that highlights the URL of our website.
Imagine just how much our website's credibility and traffic
could be enhanced if we can start seeing our articles appearing
in print publications. This possibility will remain an
untouchable dream, until we, as individual writers, decide to
produce articles that meet the higher standard that print media
editors expect us to meet.
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At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php
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http://WritingPuzzle.com/
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