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Top 10 Reasons Why Online Marketers Fail With Article Marketing
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If you've been marketing products online for any length of
time, you've likely heard people talk about the power and
promise of article marketing for the promotion of your
online business. Unfortunately, many online marketers have
tried to utilize article marketing to benefit their online
business and failed. In this article, I document the top ten
reasons why people fail to find success with article
marketing... And how to fix your article marketing
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Top 10 Reasons Why Online Marketers Fail With Article Marketing
Copyright (c) 2010-2013 Bill Platt
If you've been marketing products online for any length of time,
you've likely heard people talk about the power and promise of
article marketing for the promotion of your online business.
Unfortunately, many online marketers have tried to utilize
article marketing to benefit their online business and failed.
After numerous failures, many online marketers decide that
success with article marketing is an illusion. They decide that
article marketing is a complete and utter waste of their time and
As one of those people, who has found great success with article
marketing, I have taken it upon myself to try to help people
understand what enables some people to be truly successful with
article marketing, while others will never see any success at all
Some people believe that the only way to learn to be successful,
in any task, is to study those who have been successful. I happen
to be one of those people, who believe that studying failure can
be just as useful, as studying success.
I see the concept of studying successful techniques and
techniques that fail, as the yen and the yang of success.
It is one thing to study the people, who have been most
successful with article marketing. If you are attentive, you can
learn a lot from them. It is quite another thing to study the
people, who have failed with article marketing. If you are
attentive, you can learn a lot from them as well.
In my e-book titled, "Article Marketing Secrets: Turning Words
Into Dollars", I talk about what it takes to be successful with
article marketing. But in this article, I am talking about the
reasons why many people fail with article marketing.
Top 10 Reasons Article Marketers Fail
The top 10 reasons why online marketers fail to find success with
1. Failing to create an article that carries an interesting title
- a title that will attract the attention and interest of
publishers first and readers second.
2. Failing to acknowledge that publishers have a vested interest
in keeping their readers happy - submitting crap articles that
publishers know their readers will not want to read.
3. Failing to understand that people want articles that help them
solve problems and answer questions - as opposed to glorified
4. Failing to keep the information interesting for the reader -
when people abandon your articles, they will never see the link
to your website.
5. Failing to present a strong call-to-action in the authors'
resource box - if the resource box does not attract a click, the
article is simply page filler.
6. Failing to focus on the needs of readers in the authors'
resource box - readers, who enjoyed reading your article, want to
know why they should visit your website. Don't bore them to
tears with a lengthy personal story and a lengthy brag fest about
what makes you more special than everyone else.
7. Failing to expend a few more minutes during the editing
process, to present your article with nice formatting - articles
that break to a new line in mid-sentence are annoying and
hard-to-follow. Long paragraphs that run for miles are
hard-to-read and lead to eyestrain and article abandonment.
8. Failing to spell check your articles can annoy a lot of people
- you may not catch all of the mistakes, especially when your
Spellchecker software does not identify the misspelling to you.
Often, you can get by with a few misspellings and instances of
poor grammar in an article, so long as the misspelling or poor
grammar does not distract the publisher, when he or she is
reading the article.
9. Failing to make sure that you put the article into the correct
category - when publishers ask you to select a category for your
article. Do not cut corners here. If you expect the publisher to
fix your category for you, they won't... If a publisher sees
your article in the wrong category, they will more often hit
delete, rather than fix your article placement.
10. Failing to follow simple instructions - the easiest thing to
fix is the one thing that 85% of article marketers ignore, and
that is making sure your articles' word counts match the
publishers' requirements for word counts. Article marketers, who
are willing to waste a publishers' time, by submitting articles
that do not meet minimum or maximum word counts will find that
the publisher would prefer to reject all of the marketers'
articles, rather than to take the time to check if the marketer
finally started following instructions.
In the end, as an article marketer, you must always strive to
satisfy two audiences - the publisher, who might want to publish
your articles, and the reader, who might want to read your
If your article fails to satisfy one or both of the people in
your target audience, then you should not be surprised that your
article marketing failed to achieve its intended goals.
The most common reason for failure in article marketing is
actually the tendency of marketers to view article marketing, in
the same way that they view ordinary advertising.
With ordinary advertising, people write sales copy to generate an
With article marketing, the process is a little bit different.
With article marketing, those who are most successful answer the
needs of the reader first, before presenting the sales copy that
is designed to get people to take an action. This is why
successful article marketers solve problems and answer questions
in the body of the article, reserving the sales copy for the
authors' resource box.
By putting the focus on solving problems and answering questions
for readers, we are able to get the attention of the publishers,
whom we absolutely want and need to publish our articles. By
restricting our sales copy to our authors' resource box,
publishers are more inclined to give us what we want (access to
their audiences for our sales message), because we have
successfully given publishers what they wanted - information that
their readers will find useful and interesting.
At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
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