A Free-Reprint Article Written by: Enzo F. Cesario
Article Title:
5 Reasons to Hire a Ghost Producer for Your Video Content
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Article Description:
When it comes to producing an online video component, such
as a webisode series or informational campaign, it might be
time to hire such an expert to ghost-produce your materials.
Ghost-production is the development of materials that will
go out solely under the brand name, without necessarily
attributing the creator in the process. As this article will
discuss, there are many advantages in this approach for all
involved.
Additional Article Information:
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859 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-10-28 10:30:00
Written By: Enzo F. Cesario
Copyright: 2010
Contact Email: mailto:ennzo.f.cesario@thephantomwriters.com
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5 Reasons to Hire a Ghost Producer for Your Video Content
Copyright (c) 2010 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
The principle known as the division of labor argues that when
people have sufficient resources available, they begin to
specialize in different tasks, allowing more complex and
profitable work to be done. The industrial revolution was based
on this principle - as machines were provided that reduced the
number of farmhands needed to grow crops, jobs requiring
mechanics for the maintenance of these machines arose. More
people were available to work in factories, which became
increasingly specialized, and technology rocketed forward as a
result.
In the branding world, the importance of dividing labor among
various staff cannot be stressed highly enough. There are
specialties for every conceivable task out there, and it is rare
that you find someone who can competently handle all of them,
much less excel. Further, since excellence sets a good brand
apart from others, we must seek out the best specialists whenever
possible.
When it comes to producing an online video component, such as a
webisode series or informational campaign, it's time to hire
such an expert to ghost-produce your materials. Ghost-production
is the development of materials that will go out solely under the
brand name, without necessarily attributing the creator in the
process. As will be discussed shortly, there are many advantages
in this approach for all involved.
Advantage #1 - Specialization
As mentioned above, the power to specialize is a unique and
effective thing. It frees one of the need to focus in many
directions, allowing him to devote more time and energy to the
tasks most needing his exact expertise. S0 the advantage in
hiring someone specifically trained to work on the video produced
becomes self-evident.
What's more, video is a process that requires a specialized
touch. There are concerns about lighting, quality of image versus
likelihood of users' Internet speeds, issues about the exact
perfect length of a video, and so on. While it is true that just
about anyone can make and distribute a video with a half-decent
digital camera and a YouTube account, there is no argument but
that those most familiar and capable with the medium can achieve
the greatest results.
Advantage #2 - External Perspective
As in all cases of hiring outside personnel to handle projects
related to a brand, the value of a close but still external
perspective cannot be overestimated. A ghost producer typically
is not an employee of the brand company, but a contractor. They
don't have the intimate personal involvement with the brand, yet
they do care for its success because they want to get paid and be
recognized as a good partner. So they can make objective
assessments that might escape those more directly immersed in the
program.
It's said that no one is a harsher critic than oneself; however,
at the same time, no one can deceive like oneself, either. Many
people have the tendency to focus on what they perceive as
exciting and vital about their brand without noticing the
discomfiting facts about it. A ghost producer can provide a bit
of perspective and open up fresh ideas that may not otherwise
present themselves.
Advantage #3 - Expense Control
Another advantage of the specialization effect is that many
professional video producers have their own equipment, or at
least access to some. With some careful research, a brand can
contract with such a talent and alleviate the need to acquire
equipment directly.
Additionally, if the video project is intended to be a short-term
effort within the larger context of the brand, it means that the
company can acquire talent for the duration of the project and no
longer. Rather than hiring someone and going through all the
routines required to bring them into employ, the brand can
contract their services and then cheerfully part ways at the end
with all parties satisfied.
Advantage #4 - Flexibility
There is one concern that is always raised about the ghostwriting
or ghost producing process: Why would any creative sort surrender
the rights to his work? The answer is for career training and
flexibility.
Particularly in the early stages of a producer's career,
anonymity can be a great asset. It allows the creator to gain
on-the-job experience without risking his reputations early.
Additionally, while he may be justifiably proud of his work when
he produces it, he may have a different view later in his career
and be more comfortable if those early efforts did not gain as
much notice as later ones. Ghost productions therefore allow a
comfortable period of adjustment to this career of choice.
Advantage #5 - The Sly Aside
Just as a ghost-producing effort could be a trial run for a
budding artist's career efforts, it can serve equally as a trial
run for a hiring process. Hiring several producers over time to
make different branding campaigns can save the brand the money of
retaining them full time, while allowing the brand to find the
style it is most comfortable with before sending that artist an
offer of employ. None of this need be stated outright during the
campaign, but it is often understood that this might well be the
case, and a strong brand will take advantage of the effect.
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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/
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