A Free-Reprint Article Written by: Scott Bywater
Article Title:
How To Cope Better When Crappy Stuff Happens
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Article Description:
Sometimes stuff happens that we don't expect - in business
and in life. How will you cope with the next unexpected
problem or disaster?
Additional Article Information:
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371 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2010-10-01 11:00:00
Written By: Scott Bywater
Copyright: 2010
Contact Email: mailto:sbywater@copywritingthatsells.com.au
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How To Cope Better When Crappy Stuff Happens
Copyright (c) 2010 Scott Bywater
Copywriting That SELLS
http://www.copywritingthatsells.com.au/
Sometimes stuff happens that we don't expect.
And it happened on two occasions over the weekend:
Occasion #1: The Australian Rules Grand Final
Who would have expected a draw? An amazing result which was
unexpected and some people were extremely upset about.
I mean... coming back the next week to play another grand final
after all that build up. That must be tough.
But think about the logistics of it for the AFL: they have to
organise everything all over again very, very fast.
Interestingly enough, I was listening to the CEO of the AFL on an
interview last night and he was saying they have backup plans
every year for this happening.
And within half an hour they had that back-up process in action
so they could handle ticket sales, logistics, etc.
Occasion #2: The Sydney Airport Hardware Failure
Virgin Blue had some of their ticketing hardware go down and it
sent the airport into turmoil.
It was unexpected. It was unfortunate. But things happen.
Now I was listening to the radio this morning and was hearing a
guy from Virgin talk about how they managed it...
They paid for meals for those who were left stranded. They paid
for accommodation for those stranded away from home. They gave
complimentary tickets to people who couldn't fly for a certain
period of time.
And they did the best with the situation while sorting out the
hardware issue which has now been fixed.
My point is this: unexpected stuff happens. But are you prepared
for it?
Is your computer backed up?
Do you have a large client who - if they disappeared - would
cripple your business? What would you do if you lost them?
And most importantly, do you have multiple marketing methods
rather than just relying on google adwords, phone directory
advertising or one specific type of marketing.
Take the time today to create a back-up plan. You might like to
start by mastering over a dozen different types of getting more
customers at http://www.morecustomersmadeeasy.com
Remember, you could get google slapped... the government could
start charging for emails... ban telemarketing or faxing... at
ANYTIME.
So make sure you have a back-up plan in place to respond to such
a disaster.
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Scott Bywater is a successful direct response copywriter and
heads up Copywriting That Sells, a direct response advertising
firm. Want to learn how to get more customers - then get your
hands on his popular 17 page ebook "7 ways To Increase Your
Turnover... No Matter What The State Of The Economy." It's been
downloaded by over 8,247 business owners over the past five
years and you can get your hands on it now at
http://www.copywritingthatsells.com.au/
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