A Free-Reprint Article Written by: Bill Platt
Article Title:
Cutting Through The Information Overload: Grab Your Readers' Attention With a Great Title
See TERMS OF REPRINT to the end of the article.
Article Description:
As avid readers, we have trained our brains to scan the
headlines looking for something that might suit our
desires... This article will give you a solid understanding
of how to grab your readers by the eyeballs and get them to
open and read your articles...
Additional Article Information:
===============================
802 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-03-02 10:00:00
Written By: Bill Platt
Copyright: 2011
Contact Email: mailto:comments@thephantomwriters.com
Bill Platt's Picture URL:
http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/information-overload.shtml#get_code
----------------------------------------------------------
Cutting Through The Information Overload: Grab Your Readers' Attention With a Great Title
Copyright (c) 2011 Bill Platt
the Phantom Writers
http://thePhantomWriters.com/
As avid readers, we have trained our brains to scan the headlines
looking for something that might suit our desires... This article
will give you a solid understanding of how to grab your readers
by the eyeballs and get them to open and read your articles...
You Have Only a Split-Second To Make A Good First Impression
Think about how you browse the Internet, and you will know this
to be true. We scan the titles / headlines, looking for something
to pop off the page...
When something reaches up and grabs us by the eyeballs, we take a
closer look...
We look at the title with a greater attention to detail, and if a
description is available, we will look at the description to see
if it agrees with the title enough to merit our continued
interest.
The decision to look at a title with more attention is usually
made within a split-second. The decision to open the article is
usually made in ten seconds or less.
Keywords in a Title Help
There are certain keywords that when seen in a title will be the
trigger someone to look closer at the article title.
Contrary to what you may have heard elsewhere, it is not always
necessary for your target keywords to be in the front part of the
title.
Your keywords only need to be "in the title" somewhere, in
order to attract the readers' eyeballs to your title.
The title should be constructed to build curiosity in the article
and to lead the reader to make a decision to open and read the
article.
Let me reiterate this point, because it is that important. The
purpose of the title is to get the article opened, and the
inclusion of keywords in the title is to attract eyeballs to the
title.
Let The Article Description Build On The Progress Made With The
Title
In some cases, your article title will be accompanied by an
article description, but not always.
Your article description should be constructed to create even
more interest in the article by giving some additional details
about what can be expected to be found within the article itself.
Often times, the first paragraph of the article is used as the
article description.
If both are the same, that is fine. But if both the article
description and the first paragraph of the article are different,
then both should be constructed with the same goal in mind. Both
should be constructed to build more interest in the article, to
ensure that the reader makes a decision to keep reading.
The Goal Is To Get Someone To Your Resource Box To Take An Action
As article writers, our goal is always to get the reader to our
articles' Resource Box to get them to take the actions we want
them to take.
But there are many hurdles that we must overcome, before the
reader can take the action we want them to take.
We must get our articles into a location where people are likely
to find them.
An article that never gets opened, never gets read.
An article that does not hold the readers' attention until the
end of the article will fail to deliver on its intended goal of
getting the reader to the resource box.
A closing paragraph or resource box that tells the reader that
they have come to the end of the article, before the reader has
been presented with a call-to-action is also an article that
fails to achieve its real potential.
And a resource box that does not get read is a resource box that
missed the mark.
After all that could have gone wrong in the process of the
article, the writer faces one more challenge that is often more
difficult than all other challenges to overcome...
Writers Must Be Able To Overcome Writers' Block and Get The
Article Written
I'd be lying if I said that I never experienced writers' block,
even after having written thousands of articles in the last
decade.
2009 was a turning point for me as a writer.
That was when I discovered an awesome method of increasing my
writing speed reliably and consistently.
To be honest, when I had my revelation, I was able to cut my
average writing time from around two hours to just under 20
minutes.
My new article writing strategy begins with good research. If you
get my 20-Minute Article report, I will teach you how to do your
research and organize that research in such a way that you will
be able to write most of your articles in less than 20 minutes as
well, without having to sacrifice the good quality content that
you need to attract readers and keep them on your article until
they have seen your call-to-action.
----------------------------------------------------------
Get your copy of my 20-Minute Article Writing Strategy Guide
here: http://thephantomwriters.com/article-writing-guide/
And sign up to receive my twice-weekly Free Marketing Tips
mailing: http://forms.aweber.com/form/20/1353305320.htm
My name is Bill Platt, and I thank you for reading.
If you are available on Friday or Saturday night, join Bill
and other online marketers at: http://LiveMarketingChat.com/
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/information-overload.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
comments@thephantomwriters.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:comments@thephantomwriters.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* aabusiness@yahoogroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com/
----------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
----------------------------------------------------------
Looking For Quality Content?
The Syndicator provides free, quality syndicated articles
for your website that are automatically updated each week.
Syndication feeds include:
Business/Sales
Internet Marketing/Promotion
Web Design/Development
Biz Tips
Web Design Tips
Home & Family Matters
Dinner Ideas
Health & Fitness
Horoscopes
AngelVoice
Headlines
and more...
http://www.web-source.net/syndicator.htm
########################################################
Post Articles: mailto:aabusiness@yahoogroups.com
Subscribe: mailto:aabusiness-subscribe@yahoogroups.com
Unsubscribe: mailto:aabusiness-unsubscribe@yahoogroups.com
Change subscription: http://groups.yahoo.com/group/aabusiness
List owner: mailto:aabusiness-owner@yahoogroups.com
0 comments:
Post a Comment