[aabusiness] The Single Most Profitable Day You Spend on Your Spa or Salon!

A Free-Reprint Article Written by: Dan Lok

Article Title:
The Single Most Profitable Day You Spend on Your Spa or Salon!

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Article Description:
Salon and spa owners need to combine their marketing plan
with marketing systems. A marketing calendar plans out
strategies for a year, and is instrumental to the success of
your spa or salon.

Additional Article Information:
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470 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2011-06-30 10:00:00

Written By: Dan Lok
Copyright: 2011
Contact Email: mailto:article@dansrant.com

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The Single Most Profitable Day You Spend on Your Spa or Salon!
Copyright (c) 2011 Dan Lok
Salon Business Expert
http://www.SalonBusinessExpert.com/

This concept is instrumental to the success of your spa or salon.
This strategy will seem obvious though only 1 per cent or so of
salon or spa owners will actually take the time to do it. Even
though it is very simple, don't underestimate its value and
power.

If you fail to plan, you plan to fail. Too many salon and spa
owners have no plan and make advertising decisions based on a
whim, out of desperation or too many times based on whichever
advertising rep catches him that day. You need to plan your
marketing. You actually need to combine your marketing plan with
marketing systems. What am I talking about?

A Marketing Calendar

A marketing calendar plans out all your strategies for a year.
You need a plan and a budget. Take ½ a day, a full day would
even be better. Sit down with yourself and maybe one key staff
person like your manager and start putting together a 12 month
marketing plan.

First review and discuss what you have done in the past. What
worked and what didn't work. Please make sure something that did
work was truly successful. Read through the ideas and promotions
in previous lessons and come up with some specific promotions you
would like to do. The key to a good marketing calendar is to
strive to always have a promotion going on. This gives your
clients especially new clients a reason to keep coming to your
spa or salon. It also helps to keep you staff excited.

Public Holidays can work well for spas and salons. Consider
planning your marketing calendar around holidays. This will give
your promotions a theme and reason why you are having the special
promotion.

Everyone enjoys celebrating holiday. You can run your public
holiday promotion for a week. You can have President Day week at
your salon or spa. You can have different specials or offers on
each day of the week.

Don't make the mistake of just focusing on the major public
holidays like: Martin Luther King Jr Day, President Day, Memorial
Day, Independence Day, Columbus Day, Veteran's Day and
Thanksgiving Day.

You can all kinds of fun, special promotions with the following
days: Chinese New Years, Groundhog Day, Valentine's Day, St
Patrick's Day, First Day of Spring (March 20th), Mother's Day,
Father's Day, Back to School, Grandparent's Day (September
13th), First Day of Autumn (September 22nd), Halloween, the list
goes on and on.

Maybe your town also has special regional holidays or special
parades or events that you can turn into a profitable promotion.

This is a powerful and simple concept. The reason most spa and
salon owners never use it is they never take the time to create a
marketing calendar. Do yourself a favor and be part of the 1%
club.

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Dan Lok was a college dropout working as a grocery bagger in
a local supermarket for minimum wage when he set out to make
something of himself. A true immigrant success story - Dan came
to North America as a teenager with little knowledge of English
and no contacts. He became a self-made millionaire by the age
of twenty-seven. Dan wrote about his experience of opening a
successful salon in his book Lies Salon Owners Believe And The
Truth That Sets Them Free. Visit Dan at:
http://www.salonbusinessexpert.com/

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http://www.SalonBusinessExpert.com/

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